The identity is the fundamental component of a brand and referred to as the logo, but most of the time it is misunderstood as being “the brand”.
A good start on the idea of creating a brand is a strong visual identity but you need to make sure that the visual identity is reinforced with a brand that spreads fully to the whole company because there will be a risk that the expectation of the consumers or clients have for your brand will be different from their actual experience every time your business will be engaged with the market.
A lot of experts from ODA Creative know that the combined wholeness of all the company and market interactions is called the brand, and every time there will be an interaction between the market and your company, there will be a created brand-experience. It is a process that is ongoing and in order to be successful, it should be a consistent experience aside from being a positive experience.
In order to form a collateral part, you will need all of the parts of brand and identity design which are the color palettes, creative wedding invites, image styling, and typefaces. It is important to extend and involve the whole company if you want an effective brand and identity design from the way the telephone will be answered by a customer service, to the expression of the policies of the company and the product set definition, to the market.
A brand is really important for a business that is having a fast growth or for those business that are opening new branches in new places. Every time a business will start to grow, the personality of the person in charge of the business will be available without any hesitation as it once before. That is why it is important to transfer the role of experience and engagement to the brand while enclosing the values of the brand during the process. Visit this website at http://www.huffingtonpost.com/news/video-marketing/ and know more about marketing.
You should take note that one thing that will help produce a good impression with the potential customers and clients is the vision statement that every businesses and companies have. There is a need to put these vision and value statement into action, if you want them to provide an active role within the business or company, then you should translate these statements into process. A real value for the customer as well as the business or company is provided by a proposition.
You should know that in order to have a strong identity in your company, you should have a strong brand that will strengthen the corporate culture in order to have a better retention of the employees, and also take note that a properly designed and strong corporate culture will result to a better innovation for the company.